Diligent management and a hands' on approach translate into always being in the thick of the action. With a finger on the pulse, we are able to understand our clients' needs and service them accordingly.
It is very easy to build a structure and then step away from it and allow someone else to maintain it. We fulfil a niche market whereby we source, research and write content for websites - management of sites where 'content is king'.
A website that fails to evolve over time, fails to capture an audience. Certainly, information websites which might require one visit - ever - don't necessarily need to be updated often if the information contained is timeless. However, if you expect people to visit your site, and then want to return with the expectation of future news and information, then a dedicated content management system or service is vital.
Many companies purchase a CMS website where it is built for them and they are given the administration rights to change and add new information. This is all good and well if the person nominated to do the content management has an understanding of formatting, image manipulation and cropping, and decent writing skills.
But very often, the person given the task does not have the full range of technical, creative and writing skills required to do the website justice.
If you are to portray a professional image, your website is the window that many will see you through. You don't want them to see through you, do you?